Ordinary People as Leaders?

Seth Godin at his best. Seth shows how the Internet is changing marketing from the mass marketing model to a more human one. People joining together to form groups around specific ideas and values and lead by leaders. The new social units are an echo from the past that we know as tribes.

Seth urges us to get an idea worth following and start a movement. You can lead a movement and get other ordinary people to follow and together you can make big changes.