Paul Bennett in Control

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In the opening speech at the “You are in Control” conference in Reykjavik we got to listen to one of my favorite thinkers. Paul Bennett is the creative director of the highly innovative IDEO company.

His opening with a weird Youtube music video of a pre-punk pre-disco French band, set the stage. He would not give us “STRATEGIC SHIT”!

Three main points:

Seven points to thrive by in the digital world:

Companies Paul mentioned:

Paul Bennett’s final message is to ADAPT rather than to FIGHT.

Paul Bennett interview:

Lets end this with Josh Groban’s performance…

Read more about Paul Bennett’s talk …

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