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As you may know I am a great fan of Ken Evoy of SiteSell. His clear thinking and especially his way of transferring those ideas to the people around him is mindboggling. Ken likes to shake up things and get you to look deeper than before.

This time Ken set forth a direct attack on the blogging craze.

Blog or Build? With Site Build It!…
You Actually Do Both Automatically.
Beyond That, Is Full Blogging Right For You?

Should You Full Blog? For Most Small Business People…
“Full-Blogging” Is the Wrong Choice To Build a Business
Blogging. Everyone’s doing it.

And that is a financial mistake for most small businesses. Few make much money at blogging because it is usually the wrong way to grow an online business. That’s important if you want your Web venture to be more than just a hobby (”an activity or interest pursued for pleasure and not primarily for income”).

What is blogging, exactly? Well, after you strip away all the hoopla…

Blogging is merely a different way to build a Web site. Its content is organized by the date/time of its “posts,” which are what blogs call “Web pages” (even the word “posts” suggests time-sensitivity).

The points he makes are well thought out.

Of course his statements have caused a stir in the blogging world. Rosalind Gardner got all angry and wrote what I consider to be a less well thought out response:

http://www.netprofitstoday.com/blog/blogging-is-a-massive-mistake-huh/

Andy Beard takes a much more balanced route and admits he has learned a lot from Ken and understands his point.

http://andybeard.eu/2008/04/ken-evoy-attacks-blogging-wordpress.html

I think the main point Ken is making is that for the average business a full blog is simply too much work for the actual results it will produce. Taking the long time view will make the blogging posts of little value.

Some are talking about the technical aspect of blogging vs. building. SBI is not really a technical solution it is a marketing strategy along with a handful of tools to support the growth.

For me - as a technical thinker and doer - I chose to create this one blog to link all my sites and to have a place where I can express my views on a number of things - small and large.

My recommendation:

Choose WordPress if you are willing to spend more time and cost or are willing to take on the steeper learning curve. You will have to learn about the more technical sites of hosting like upgrading the software and handling technical challenges. Outsource these things and the cost goes even higher.

Choose SBI if you want to drive your business safely to a set goal. My SBI sites are the core of my strategy of building an “online empire” (sorry if that sounds like a used phrase).

In the end it is all a matter of delivering value to your customer and making the world a little better.

Popularity: 25% [?]

I frequently get a number of questions about SBI and success. Here is an example and my response.

First Name: Jamie
Last Name: G.
Subject: SBI and success
Message: Hi, I believe that I contacted you before but never got a response. I have been trying to find out more about others that use SBI. I want to create my own site but am not sure if I have the right mix to do so.Were you the first in your niche?Do you advertise with Adwords?

Do you have a good income with Adsense?

I am curious about how people get started and make it be profitable.

Hope to hear from you soon,

Jamie

Hey Jamie!

Were you the first in your niche?

If you mean I was the first using SBI in the 4×4 niche, the answer is no. And there certainly where a lot of other off roading sites.

Do you advertise with Adwords?

Yes - of course. AdWords is a great way to get traffic.

Do you have a good income with Adsense?

My AdSense income has been pretty good through the years. It needs good traffic though.

You can get more information about SiteBuildIt! here…

Popularity: 20% [?]

You can build a simple web site to show your friends and family with pictures of your kids and your summer holiday. This is easy (but will not make you any money).

Most site builders start with cheap hosting and throw up a site and in some cases spend huge amounts of money in software and graphics design.

The problem is that the world wide web is full of sites that all are trying to get your attention. Lets say you get a site up and fill it with information about your company and how to contact you. As you will quickly find out: “In Cyberspace Nobody Can Hear You Scream”. You can spend a money on getting the best graphical designers and the best programmers to make a good looking and easily accessible web site. What you will soon find out is that nobody comes through to you this route. Of course you can spend even more money on advertising to get a trickle of visitors.

Imagine sitting in your home or office and looking at your AdSense account and your traffic statistic every 15 minutes - and - NOTHING. Not one cent. With your mortgage due in a few days and your starving kids at home and the leasing company is hauling away your car - you’re in BIG TROUBLE!

The Solution

Lucky for you there is a solution. SBI shows how you can get by without a great upfront budget.

Building a web site to make some money and earn you some income is possible. Of course you have to discover the “insiders secrets” and use the right tools and the right mindset. It is just a slightly different task – and it can be easy if you have the right tool set and the right guide to follow.

Like everyone else you have knowledge about something – passion, hobby or a job. Take that knowledge and turn it into a successful business. Use what you already have: your brains and motivation.

The potential of the internet is that the world is one giant marketplace. Not just for products - but for ideas also. Hundreds of visitors a day turning into thousands of visitors translates into unbelievable income possibilities.

Discover the way out of the 9-5 routine JOB. Free yourself from the dreaded Dilbert cubicle.

What you get in the SBI package is way more than hosting:

• Tips, tricks and techniques that form a powerful process C-T-P-M
• All the tools necessary to build a business site
• Verifiable proof of success

RESOURCES
SiteBuildIt!

P.S. SBI has worked extremely well for me. It is NOT a Get-Rich-Quick scheme - only a solid way to tortoise your way to lasting success in the web world.

Popularity: 23% [?]